SEO and SEM are cousins of marketing domain

"SEO and SEM are not strangers. They are much related to each other. One is incomplete without another. They complement each other and make for high ranking if work in co-operation with each other as per the needs. Meet the cousins of marketing department and how can they work for you in the best way possible."

Didn’t you get the (high) influence the social networking sites are having on our lives while watching the advertisements with taglines like “Mr.Godbole found!” This makes us believe that almost everyone is on the social networking sites these days. The Nokia’s punch line is waving high in everyone’s mind i.e. “stay connected”. Facebook, twitter, Digg and MySpace and now thankfully Google + has become a part of our lives. No matter how busy we are, we do tend to check our Facebook accounts twice a day.

With smart social networking platforms, people are getting smarter as well. Nobody can stop them from sharing stuffs they like (or rather let me say what their office demands). People are exploiting these networking sites to their best for the promotion purposes.

In these times, getting a link on one of the popular blogs is equivalent to leaving a link on the Facebook accounts. It is now possible to get the similar results with less effort on your part. Who does not want to be lazy if time allows you to be? It may be probable that one does not read the blog posts but I guarantee that a link on Facebook account will have much popularity. So, all SEO people...here is the good news for you! Step along with Facebook and Google +.

SEO Company India can get you links pointing towards your site which matters a lot. If they are coming from other popular websites, they attain some more weight added to it. This makes a good impression on Google regarding page rank of the website.

Another major advantage includes that your message or link at times are shared by some of your friends. This means another 100 or 200 people taking a view of your link. The chain increases and your link may receive unexpected views. Turning them into customers is in your hand. As per Website Design Company, all the pages on social media websites are indexed and therefore there is no doubt regarding gaining good ranks if you do it properly.

It is not difficult to get access to these sites. What is important here is how you utilise your resources. You need to have the right approach to get the right results. What you can do on your part is to associate yourself with related groups belonging to your industry or area. This will give you an access to your potential customers.

SEM matters a lot to SEO. Both are cousins in the marketing department